VIP Beer Tasting with Sporting Legend

Bring the complementary worlds of sports and brewing into the comfort of you and your vip guests’ homes with this superb Sporting Celebrity Beer Tasting online event.

Toby Lowe 2018

This event is brought to you in partnership with Sharp’s Brewery, based in Rock, Cornwall, the legendary brewer behind their famous Doom Bar, the UK’s No.1 cask ale. 

This is a great way to experience corporate hospitality with a personal touch. As well as being hosted by a leading presenter, this event features Sharp’s leading beer sommelier Ed Hughes, whose passion for beer flows in part from his experience of Belgium’s proud beer culture. 

He is a firm believer that beer can be a genuine alternative to wine in terms of its richness of variety and ability to be paired with foods. He is a regular on the BBC’s Saturday Kitchen, and co-author of cookbook Just Add Beer, an intriguing beer and food matching cookbook produced by Sharps’ Brewery.

Your guests will be joined by your chosen footballing legend from the list below, to provide their own opinion of the beers on offer, and regale your guests with anecdotes from their colourful lives and careers.

Ally McCoist

Ally is a living legend, the prolific Rangers striker is ranked the 5 highest goal scorer in the Scottish football league system. He went on to lead a prestigious career as manager and sporting pundit for ITV and Talksport as well as making regular appearances on A Question of Sport for nearly a decade.

Alan Brazil

Ray Parlour 

Dubbed the Romford Pele, Ray Parlour has long been a colourful charter in English football. He made 339 appearances as an Arsenal midfielder spanning a 12 year career, in which he won three league titles, four FA cups, and bagged 10 England caps. He is a regular pundit on Talksport radio and a much-in-demand after dinner speaker.

Lee Sharpe

Despite a football career cut short due to injuries Lee Sharpe clocked up 193 appearances for Manchester United and 8 England appearances, winning three league titles, two FA Cups and a European Cup Winners Cup. His post-game career has seen him become quite the reality TV star, appearing on Celebrity Love Island, Dancing on Ice and even Celebrity Wrestling. This popular speaker is a consummate entertainer and tells a cracking tale or three.

If you would like a football legend not listed here, do get in touch and we will do our best to make it happen.

What’s included:

Exclusive 120-minute online celebrity beer tasting event
Pre-event beer pack sent to all attendees. Includes 6 x bottles per person
Copy of the Just Add Beer cookbook sent to each guest
PDF guide to the beers pack with more background about Sharps
Leading beer sommelier Ed Hughes to introduce each beer, talk about the history of Sharps, and answer your guests’ questions
Your chosen sporting celebrity guest to join event
Sporting celeb of choice to give their opinion on each beer
Sporting celebrity to take part in Q & A with your guests
Event hosted by leading presenter
Administrator working behind the scenes to ensure all goes to plan

Optional add-ons:

Make your event even more special and memorable with a range of possible add-ons. Please contact us for prices. 
Your corporate branding behind each celebrity guest, presenter and beer sommelier
Professional event highlights video for use on your company website and social media
Special framed souvenir item sent to all your guests, singed and with a personalised message from your chosen celebrity guest

Provisional Itinerary

7pm Event begins with intros from presenter, Ed Hughes and celebrity guest
7.15Beer tasting one. Intro to beer from Ed. Opinion from sporting guest. Questions from your guests answered. Presenter interviews chosen celebrity about career
7.30Beer tasting two. Intro to beer from Ed. Opinion from sporting guest. Questions from your guests answered. Presenter interviews chosen celebrity about career
7.45Beer tasting three.
Beer tasting four.
Beer tasting five
Beer tasting six.
8.45Audience Q & A with Ed Hughes and sporting guest, structured by presenter. 
Event concludes.


Number of guestsPrice per guest
Over 30Please enquire

Prices are per person, and exclusive of VAT unless stated otherwise.

+44(0) 203 070 3110


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